Coach Ayers — App Discovery

01

Quick Intro

So I know who hit submit.

Your name

Best email for follow-up

02

The Why

What's driving this now?

What sparked the idea of an app?

Check all that apply.

Athletes or parents keep asking for one The website feels limiting for what I want to deliver I see competitors with apps and don't want to get left behind I want a new revenue stream — subscriptions, course sales, etc. Running the business manually (registration, payments, scheduling) is eating my time I want to reach athletes beyond my local area Something else

If "something else" — what?

Picture the app one year after launch. What does success look like?

Free-form. A sentence or two is plenty.

03

Who It's For

The audience.

Who is the primary user?

Pick the single most important one. Other groups can still use the app — but the design decisions hinge on this.

High school athletesMy current training clients Youth athletes & their parentsCamp attendees, younger kids Other coachesThe people buying my courses General public / anyone who wants to get fasterNational / anywhere reach A genuine mixI don't want to pick one

Roughly how many people would use this in year one?

Best guess. Helps with sizing the backend.

Under 100 — my current roster plus some 100 – 500 500 – 2,000 Thousands — I'm building for scale Honestly no idea

04

What It Should Do

Rank each feature.

For each feature below, tell me how important it is. "Must have" = if it's not in v1, the app is a failure. "Nice to have" = would be cool later. "Don't need" = skip it.

Video training library (your courses, technique breakdowns, drills)Bring CoachTube-style content in-app.

Training program / workout delivery to athletesDaily / weekly plans they follow on their phone.

Athlete speed data / progress trackingSprint times, PRs, trend charts over time.

Camp / training registration & paymentReplace the email-and-Zelle flow with in-app signup.

Messaging / communication with athletes & parentsAnnouncements, schedule changes, direct Q&A.

Podcast + blog in one place"On Track" podcast episodes and leadership writing.

Push notificationsRemind athletes about practice, new content, schedule updates.

Offline video downloadAthletes can watch even without signal at the track.

Video form analysis (upload a sprint, get feedback)Athlete submits clip, you or AI critique.

Freelap / timing system integrationPull sprint times directly from the Freelap system.

If you could only pick three features for launch day, what would they be?

The ones that if missing would make you say "then it wasn't worth it."

Anything missing from the list above that matters to you?

05

Pain Points

What's broken today.

What's the most annoying part of running Coach Ayers Performance right now — for YOU?

The thing where you think "there has to be a better way."

What do athletes or parents complain about most often?

Are you losing people (athletes, course buyers, camp signups) because of something the current setup can't do?

06

Content Inventory

What exists, and where.

Where do your video courses live today?

This is the single most important logistics question. Check all that apply.

CoachTube (the 4 courses linked from my Education page) YouTube (public or unlisted) Vimeo Google Drive, Dropbox, or similar On my computer / hard drive — unpublished I don't have a library yet — I'd be starting fresh

Do you own the raw video files for the CoachTube courses?

Important. If CoachTube is the only copy, migration is trickier.

Yes, I still have the raw video files Some of them — I'd have to check No, CoachTube is the only copy Not sure

Would you be open to moving content off CoachTube into your own app?

Yes — I'd rather own the full experience Keep CoachTube running, build new content in the app No — CoachTube is working fine, leave it there Haven't thought about it — let's discuss

07

Money

How does the app pay for itself?

How should the app make money?

Check all that apply — you can mix models.

Free / included for athletes already paying for monthly training Monthly subscription for broader access One-time course purchases (like CoachTube) Camp and event registration fees handled in-app Completely free — the app is a marketing / retention tool, not a product I genuinely don't know yet — want your recommendation

08

Anything Else

Vibes, timeline, worries.

Is there a hard deadline driving this?

e.g., new season starts, camp launch, personal goal.

Any apps — in sports or not — that you'd want this to feel like?

Name them. Even non-sports apps. "I like how [X] works" is gold.

What worries you about doing this?

Tech stuff, business stuff, time commitment, anything.

Anything else I should know?

Coach Ayers
App Scoping

What happens after you hit submit

That's it.

Got it, Coach.